Ben Allen came to Indigo from AGRI-TREND, one of the largest agronomy services providers in North America, based out of Calgary, Canada. As Chief Revenue Officer, he was responsible for sales, marketing, and go-to-market strategy, with a particular focus on precision ag software products. In 2015, AGRI-TREND was purchased by Trimble Navigation, where Ben focused on leading the global launch of the consolidated software platform that today is known as Trimble Ag Software.

Ben was originally introduced to agriculture as part of the family business that his father started in 1979, a grain marketing advisory firm named RWA Financial Services. As the National Head of Sales for RWA Financial Services Ben was part of a team that served over 1,000 family farms.